Challenge: Despite its loyal consumer base, there has been a noticeable decline in brand awareness. The parameters of the assignment is to create a fresh ad campaign for the fall season to increase web traffic.

Solution: This project illustrates a gathering of women in a living room, enjoying wine and the latest Liane Moriarty novel. As people are slowly easing into socializing again, wine is the perfect pairing - whether you are the host or bringing a hostess gift. That plot twist will take a while to discuss, right?